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Advertising and Promotion

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Advertising and Promotion

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" It Depends On How You Look At It ... ", Day, Barry
1 Day, Barry " It Depends On How You Look At It ... "
[London] McCann 1978 No edition noted Softcover Very Good with no dust jacket 
Follow-on work to authors prior work on communications titled What We Have Here is a Failure to Communicate. Perfect bound wraps with cover illustrations in b&w, well-illustrated with many b&w examples of "communications". Introduction dated 1977 at London, year and publisher from rear cover. This copy bears an inscription penned inside the front cover and signed by the author: For _____, With every good wish. Barry. ; 8" x 11-1/2"; 210 pp; Wrappers lightly worn along edges including a 1/4" closed tear along top edge, pages lightly bumped at upper right. Aside from authors inscription, pages are clean and free of tears or writing. 
Price: 75.00 USD
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I.C.S. REFERENCE LIBRARY: Form Letters and Follow-up Systems, Catalogs, Booklets, and Folders, Management of General Campaigns, Management of Mail-Order Campaigns, Misc. Details of Management, The Advertising Agency, How to Enter the Practical Field, International Correspondence Schools
2 International Correspondence Schools I.C.S. REFERENCE LIBRARY: Form Letters and Follow-up Systems, Catalogs, Booklets, and Folders, Management of General Campaigns, Management of Mail-Order Campaigns, Misc. Details of Management, The Advertising Agency, How to Enter the Practical Field
Scranton International Textbook Company (1909) No edition noted Hardcover Very Good+ with no dust jacket 
Profusely illustrated in both color and b&w, many of which are full page plates. Leather spine and corners, pebbled cloth boards, gilt spine lettering, decorative endpapers, each section of pages is separately numbered. The book and all sections have 1909 copyright dates. ; 6 x 9"; Boards lightly rubbed along edges, binding solid and square, clean and unmarked within. 
Price: 30.00 USD
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